Physalis hits the market with vegetable and vegan proposal

When it comes to buying a product, we are always making a choice. Understanding that, increasingly, the consumer asks for brands that bring quality allied to real purposes, Physalis arrives in the Brazilian market with a vegan and sustainable proposal.
The brand, which belongs to the company Phisalia, brings a social cause focused on improving relationships between people and promoting the essence of good through products for body and hair.
Physalis products have high performance. With formulation at least 59% vegetable, the brand brings combinations of unique ingredients in three fragrances that provoke the meaning: Pure Balance (Capim Santo + Aloe Vera), Pure Care (Coco + Pitaya) and Pure Vitality (Blackberry + Hibiscus). Among the items in the portfolio are liquid and bar soaps, shampoo and conditioner. The products are not tested on animals, are free of sulfate, silicone, petrolatum and salt and have 100% recyclable packaging.
"Physalis brings a proposal that diversifies the beauty and hygiene industry and highlights the commitment to create a chain of good through high quality products, which generate positive impact on the environment. We believe that small actions generate large reverberations," says Adriana Amiralian, Phisalia's Director of Marketing and Trade Marketing.
Physalis is born with a cause focused on improving the quality of relationships with dialogue, listening and empathy. The brand believes that to do good, one must be well, and empathy is the first step towards it. "We don't just think about the ingredients, we think about the impact that each action will have on the individual, their community, and our planet. With our products and actions, we seek to improve the quality of relationships between people and build a chain of good", says Adriana.