New design on packaging

Café Pelé has renewed the visual identity of its products.
The new packaging, which will be distributed in supermarkets from this week, have "Purity Seal", which certifies that the content is 100% composed of coffee, and highlight intensity of products. The goal is to rejuvenate the brand and make it visually attractive to the consumer.
To disseminate the packaging, Café Pelé will carry out, from August, a campaign in São Paulo, in digital media, radio spots and out of home, as well as activations for experimentation of the product in points of the capital of São Paulo.