Languiru launches new packaging that enhances quality and traceability

Surprises await consumers of one of the most traditional milks on the market. In June, the new packages of languiru whole, semi-skimmed, skimmed and zero lactose milk arrived on the gondolas. The modernization of identity, in addition to expressing the purity of milk, gives more prominence to the traceability solution, which highlights the QR code and invites the consumer to read the packaging and to know even more the quality of milk of the Languiru Cooperative. The lighter "box" represents milk white, produced with exclusive dedication by the families of associates. In addition, the focus on the relationship of transparency with the consumer is evident. The unique QR code per packaging is now present in an easier-to-view location. A "tag" highlights what represents the great differential of the brand, the tracking technology with unique QR code that transformed Languiru into the first dairy industry in the world to have a control system that ensures surgical traceability of the entire production chain to the point of sale. The technology also assures the consumer, that by reading the QR code through a mobile application, they can view and prove specific information about the liter of milk they are purchasing. The modernization project was conducted in a co-creation system by the commercial and marketing teams of Languiru and SIG Combibloc, the company responsible for supplying packaging and also traceability technology. The development and dissemination campaign also had the support of the Agency Atittude. The project started shortly after the launch of Leite Origem, Languiru's premium milk, in 2019. The new line continues the alignment started with the Origin, visually lighter and that highlights essential information with more emphasis on the front of the package. The original colors were maintained, but in a more vibrant way, to facilitate the identification of consumers of Languiru milks. For those who seek to make the most of the natural components of milk, red remains the color of whole milk. For those who want to enjoy the natural taste of milk, with a small reduction in fat levels, light green continues to identify semi-skimmed milk. Those who need to reconcile consumption with strict restrictions on fat content, blue continues to distinguish skimmed milk. For those with specific conditions of lactose intolerance, orange ochre remains identifying zero lactose milk. For the President of the cooperative, Dirceu Bayer, the creation of attractive packaging and the consolidation of modern differentials such as traceability, demonstrate the mission of Languiru. "We seek to add value to the raw material generated in the properties of associates, concentrating efforts on innovation. As a result, we offer products of the highest quality to society", he praises.