Food Service support

McCain, the world's largest producer of pre-frozen french fries, has proven to be a great ally of small and medium-sized establishments in this period of crisis.
As an incentive, the company donated more than 10 tons of SureCrisp potato, the brand's recent launch, developed especially for delivery. The novelty maintains the quality and crispness of the product even during the interval between preparation and transport to the consumer.
The company also launched the digital booklet #FiqueEmCasaComMcCain, with tips for small entrepreneurs on how to implement and run a delivery service with quality and safety. This action aims to help the company's partners who do not yet have the delivery service.
In addition to its own initiatives, McCain sponsored Burger em Casa, an initiative designed by Burger Fest on May 28, where burgers, bars and restaurants in nine states and 34 cities across the country offered burger, french fries and drink combos at a special value to spur delivery.