Fashion not WhatsApp

Due to the pandemic, fashion retailer Renner anticipated some business digitization projects.
Scheduled for next year, the sale service via WhatsApp began operating in April.
According to the network, during the testing phase, held in Porto Alegre (RS), about 30% of consumers who came into contact finished the purchase, with higher average tickets compared to other digital channels.
Other projects are the drive-thru and ship from store, which identifies the location of the customer who bought online and triggers the stocks of the nearest stores.
With about 600 stores nationwide, Renner has a market value of R$ 33 billion.