Bethany presents milk drink in unprecedented packaging in Brazil

Bethany presents Bat Gut Fruit Vitamin, a vitamin beaten with cereals, fruits and Bat Gut, the milk drink that is successful in the Northeast.
To develop the product in the country, the company invested an amount of R$ 1.5 million, which involves production and formulation, import of innovative machinery and packaging, as well as a marketing campaign.
The differential of the product is the packaging. This is the flexible ecolean Air 1000 packaging, exclusive in the country, produced by the Swedish company Ecolean, which has a jar shape, allowing the product to stand alone, and has an open and close system, which protects the drink for longer after open. The packaging is produced with a resin that mixes plastic (olefin polymer) and calcium carbonate.
"Bat Gut is already a strong brand in the region and is part of the affective memory of the northeastern. Our idea is to offer the Bat Gut with an innovative packaging and a delicious homemade vitamin formulation. Everything was thought from the study of the habits of our consumer who asked for more practicality and a formulation that would meet the needs of their daily lives", says Bruno Girão, CEO of Bethânia.
The launch can already be found by consumers on the shelves of the main supermarkets in the Northeast in the flavors Strawberry with Banana and Oats; and Guava with Cereals.