Tuesday, June 30, 2020

Qualy reinforces collectible pot campaign

Qualy, a brand that brings a complete line of margarines to the table of Brazilians and has in its DNA innovation, reinforces its campaign of collectible pots. With the motto 'Reúse Qualy', the proposal is to encourage consumers to reuse the brand's packaging on a daily basis.
The pots, which are more resistant and 100% recyclable, have gained new uses. They can serve to organize office supplies, jewelry, vegetable gardens or whatever creativity allows. The consumer can find more information on the official website www.qualy.com.br/reusequaly.
During the second phase of the campaign, the new content that will be published on the brand's social networks brings tips on how to reuse pots, in addition to encouraging consumer creativity in the reuse of packaging. In addition, collectible pots will also be present in the Rappi delivery application and the Pão de Açúcar network website, in order to facilitate the purchase made at home.
"The first phase of the launch was a success and we received a very positive feedback from our consumers, who sent us photos of the pots being reused and praised the launch. We will continue with the proposal to encourage reuse with our collectible packaging, so that we are even more present in the daily life of Brazilians", comments Mariana Arieta, Executive Marketing Manager of Qualy.
Qualy collectible pots were developed by Amcor Flexibles, the world leader in the development and production of responsible packaging, being printed on in mold label, technology that offers high print quality and better moisture resistance.
The collection of reusable pots is limited and can be found in the main retail chains in Brazil.
ABRE - 29/06/2020 News Item translated automatically
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