Positive shows if it managed to take advantage of the crisis

Around the world, technology companies are the ones doing best in the crisis of the new coronavirus. Distance life has accelerated the digitization of workers and families, favoring equipment manufacturers, telecommunications operators and content providers. There are few representatives of the sector on the Brazilian stock exchange, but one of the most important discloses on Monday, 8, after the market close, its results for the first quarter of the year: Positivo, which produces computers and mobile phones. Investors who have been betting that the company has benefited from the race for the home office that made professionals and employers buy and exchange notebooks, desktops and mobile phones in search of better connection and greater productivity will know if they got the application right. Since March 23, when it reached the lowest value of the year amid the panic caused by the pandemic of respiratory infection covid-19, positivo's action has advanced 146%, having closed sold at 5.39 reais on Friday, 5. In the same interval, the Ibovespa, the main stock index of the B3 stock exchange, rose 51%. Stock market analysts point out that optimism about Positivo's performance comes first from the comfortable financial situation the technology company exhibited earlier this year. After a loss of 500,000 reais in 2018, paraná recorded a profit of 20.8 million reais in 2019, reversing throughout the year the loss of 4.6 million that it had recorded in the first quarter. With a debt of 271.5 million reais, at the end of January it captured 354 million reais through a stock offering. The resources would be used to expand the business, but strengthened the cash at a time of severe turbulence. Another strong point is the dominance of its target market in computers, which is that of notebooks of up to 1,200 reais: at the end of last year, Positivo had an 89.1% stake in this segment, having gained almost 40 percentage points in four quarters. As many Brazilians were not financially prepared to suddenly have to work from home – especially those with lower incomes who have never experienced the experience, such as telemarketers – cheap computers must have taken advantage when buying urgently. Positivo's ability and speed to take advantage of the opportunity presented by the pandemic can generate good dividends not only while the acute phase of the crisis lasts but in the long term, with the conquest of new consumers who may be interested in the other products in its portfolio. The details of this strategy investors also want to see in the balance sheet coming out today.