Innovapack bets on e-commerce packaging for fast-food delivery

Innovapack, a paperboard packaging manufacturer, launches InnovaDelivery, a fast-food delivery carton packaging e-commerce. In it, customers can choose in a practical and fast way several models of cartridges and trays, which meet the safety and quality requirements of the food service industry. Orders can be placed on the www.deliveryembalagens.com.br website. In addition to e-commerce, the company assumes a new brand identity, with a revisited logo.
Marcelo Gaspar, Managing Director of Innovapack, explains that the launch of e-commerce reinforces the company's new strategy in Brazil. "Most of the owners of snack bars, food trucks and small and medium-sized burgers did not work with deliveries before quarantine and had to reinvent themselves. Innovapack, a packaging supplier for the main fast-food chains in the country, invested in e-commerce to support the delivery of these entrepreneurs. With our expertise in the production of packaging for the sector, we offer practical options that ensure the quality of the product delivered to the consumer's home", he comments.
The platform brings together a line of products aimed at delivery, with packaging models in cartridges and trays. There are options for hamburgers, french fries, hot dogs, snacks and cup holders. Customers place orders from a simple registration on the site and payment can be made by credit card or bank slip. The packages are made with certified and recyclable material and are delivered assembled, facilitating handling and enabling greater agility in sales.
"Food delivery grew during the crisis and is a trend that has come to stay. InnovaDelivery guarantees merchants the practicality at the time of order, in addition to the packaging quality standards of a company that has been operating in the Brazilian market for 19 years. Our goal is to continue expanding the packaging menu of the site and offer new solutions for other sectors", points out the director.
In addition to the launch of e-commerce, the company announces a new identity. "With the pandemic, we reviewed the company's positioning and understood that it was an opportunity to also revisit the brand identity. The new logo reflects the values and evolution of Innovapack", concludes Gaspar.