High Demand for Cleaning

With 72 SKUs in the portfolio, Buffalo, which specializes in cleaning products, has recorded an exponential increase in demand for all categories in recent months. In an exclusive interview with Giro News, Osdmar Stefani, the company's sales manager, reveals that a breakthrough was already planned for this year, including commercial strategies and media planning. "Our growth exceeds double digits. This year, we have already improved our market share, with the inclusion of new customers." According to the executive, the marketing and trade department has several projects, covering media and launches. "Some products are almost ready to be launched, such as the Water-Based Remover, and are in the final phase of validation in Anvisa," he said. The pandemic interfered with Buffalo's strategy, which decided to launch an effective product against Coronavirus. "We are growing above average in all categories and channels, but strengthening alcohol 70°. We created a third shift exclusively to meet the demand of the product, meet customers prompt delivery and not harm the items of regular production", he explains. Another highlight is the partnership with distributors and the cash & carry segment. For Stefani, the intensification of cleaning habits should remain after the pandemic, as well as some operational processes. "The home office proved to be efficient, but we will not be able to rule out face-to-face visits to customers, to observe supplies, product exhibitions, competitors and market news", concludes the manager.