Dove summons competitors to the importance of washing hands

During the pandemic of the new coronavirus, simple acts such as washing hands properly are being very important to contain the spread of the disease. In order to show that small gestures of hygiene can have a great impact on people's lives, Dove launches, on Thursday, 25, the movement #LavarParaCuidar. Through Twitter, the initiative calls on other industry brands such as Natura, O Boticário, Granado and Johnson & Johnson to reinforce together the importance of having the habit of washing their hands properly.
In the action, brands will bring tips and information to solve frequent doubts in the process of hand washing. "More than ever, this is a time to join forces around the greater good: the public's awareness that washing our hands is an act of love that can save lives," says Paula Paiva, Dove's digital manager.
The digital-oriented campaign is part of other initiatives developed by Dove to help fight the Covid-19 pandemic. The Dove, Dove Men+Care and Baby Dove brands will allocate about R$ 1 million in toiletries to the state governments of São Paulo, Rio de Janeiro and Pernambuco.