Tuesday, May 05, 2020

Hershey's pays tribute to health professionals in packaging

The hershey's chocolate brand presents a special edition of milk chocolate bars with a package in honor of health professionals. In the layout, hershey's brand was replaced by the word Heroes. The action is a way to honor the work of health professionals involved in the fight against covid-19, as well as other professionals of essential activities, such as motoboys, postmen and garis. The chocolates will be distributed to teams working on the front line in hospitals to combat the coronavirus pandemic. "This is a joint initiative, with the support of several of our partners. The printer responsible for printing the packaging, for example, assumed the production costs of this special edition, as a way to contribute to the tribute to all these anonymous heroes", says Marcel Sacco, general manager of Hershey Brazil and Latin America. The brand will also donate 15 tons of chocolates to the solidarity fund of the State of São Paulo, which will be delivered to 35 hospitals and organizations in the capital and in the interior of the state. In the city of São Roque, where the company's factory is located, Hershey's is donating food baskets to 700 families in vulnerable situations for the next three months, the most critical period of the pandemic.
Embalagem Marca - 05/05/2020 News Item translated automatically
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