Gifts for Mothers

Retail has created strategies to ensure Mother's Day sales during quarantine. The date, celebrated next Sunday (10), has custom t-shirts at Pague Less and suggestions for gifts at Marabraz. The pharmacy chain prepared three themed t-shirts, with a value of R$ 30 and stamped with the phrases "Mother's love is always the best medicine", "Love that unites us does not even separate distance" and "Counting the seconds for us to embrace again". The pieces are sold in the stores of Fortaleza (CE), Salvador (BA) and Recife (PE). The furniture retailer selected product suggestions for eight profiles of mothers: entrepreneur, sportsman, reader, plant specialist, movie fan, does everything, masterchef and tuned in hits. Another sector that adapted its Mother's Day campaign was shopping malls. The ventures joined drive-thru, lockers and promotions. The brMalls administrator, for example, created an early purchase campaign, in which consumers earn 20% cashback. The initiative is expected to benefit 2,000 retailers from its 25 malls.