Beauty industry unites in settlement week

To help boost the business of the beauty and cosmetics sector, the digital marketing company Proxy Media holds in Brazil the first edition of Liquida Beauty, a week of discounts and offers for purchases, via e-commerce, of companies in the segment.
The week of offers takes place from 25 to 31 May and already has, among the confirmed participants, brands such as Sephora, O Boticário, Duty Cosmetics, Droga Raia, Drogasil, Drogaria Onofre, Vizcaya Cosmetics and Primacial.
The proposal is that these brands offer attractive prices to consumers and, with this, expand sales of cosmetics and personal care items. Part of the sales made at Liquida Beauty will be donated to the philanthropic institution Cabelegria, which collects hair to make wigs for women and children undergoing cancer treatment.