Scala Dairy renews logo and packaging

Scala Dairy redesigns your logo and packaging layout of your products. Regarding the logo, the idea was to create a cleaner design, which highlighted the name Scala. "We want to renew preserving the pillars and essence of the brand. The tradition and recognition that the years of operation offer us are fundamental, but it takes more than that to serve a market that is constantly evolving", explains Marco Antonio Barbosa, Marketing and Sales Manager at Scala. In the packaging were inserted elements that illustrate the expertise of Scala in producing cheeses for more than half a century. One of them is the illustration of the company's founder, Mr. Nino, an Italian immigrant who dedicated his life to making cheeses. The other is the "Made in Minas" label, which attests to the origin of food from a region recognized for the production of the best cheeses. Both aim to translate the essence of the brand and tell a little of its history to its customers and consumers. The new packaging also highlights the richness of calcium, one of the nutrients present in cheeses. "We understand that the industry has an important role in demystifying beliefs and myths that surround the dairy sector in Brazil. Therefore, we seek to reinforce in communication the benefits of the consumption of dairy products and nutrients naturally present in dairy products", says Marco.