Sales By WhatsApp Retailers Point To 113% High By App

In the period from March 16 to 31, some retail chains recorded an increase of up to 113% in sales through WhatsApp. The survey is from GS, which specializes in consumer science. The companies that adopted the method were: Rede Sol Antunes - mirassol model network (SP); BioMundo - network of natural products from Brasília (DF); Viscardi - supermarket chain of Londrina (PR) and Fonseca Supermercados - são José de Rio Pardo chain (SP). "The WhatsApp button shortens the path for the buyer, who does not need to go to the e-commerce of the brand to choose their items, facilitating the process to those with little familiarity with the digital environment", explains Fernando Gibotti, founder and CEO of GS.