L'Oréal Professional Products creates platform to help beauty salons

In order to minimize the economic impacts and keep the business of the professional beauty market in operation after the end of the social isolation of containment of Covid-19, L'Oréal Produtos Profissionais, the Trinks application and fintech Stone came together to create the support platform Beleza Amiga #Juntospelosalão. Accessing the site www.belezaamiga.com.br it is possible to buy vouchers of R $ 50 that will be slaughtered the final value of services provided by registered beauty salons when they reopen and that can be used until December 31, 2020. The action is part of L'Oréal Brasil's solidarity action plan to support Brazilians during the pandemic. The platform will fully transfer to the salons the purchased amounts, without discounts of fees and commissions. The expectation is to register more than two thousand and five hundred beauty salons from various regions of Brazil on the platform. The initiative is supported by SEBRAE and the Brazilian Association of Beauty Salons (ABSB). The consumer who collaborates with the trust salon will receive a discount coupon in the amount of R$ 50 in the purchase of products of the brands L'Oréal Professionnel, Kérastase and Redken, on the website www.segredosdesalao.com.br until June 30, 2020.