Digital Transformation

By performing a "digital transformation" companies can increase their revenueby up to 92%. This is what the study of the Brazilian Society of Retail and Consumption (SBVC) says, in partnership with Oasis Lab Innovation Space. For retail companies, investments in tools used to contribute to digital transformation in physical stores translate into a reduction in the company's overall costs and also a competitive differential, the survey says. These investments in T.D., according to the retailers interviewed, are down on average 0.39% over gross revenues. In relation to the main T.D. tools used in customer service are partnerships with startups. The increase in these partnerships increased from 20% (2019) to 39% (2020). Also according to the analysis by SBVC, 88% of retailers believe that leaders are co-creators and work in partnership with their employees. Another theme is remote work, or "home office", which, compared to last year, there was significant growth, going from 23% to 62% of companies that make use of it. For the evaluation, the companies heard were divided by revenues: 39% of them had revenues up to 500 million; 12% with revenues between 500 million and 1 billion reais and 50% with revenues above 1 billion reais. And they represent the largest players in the market, from 10 different retail segments, such as fashion, footwear and sporting goods, super, hyper, cash & carry and convenience, department stores, household items and general merchandise, drugstores and perfumeries, foodservice, bookstores and stationery, electrofurniture, building material, optics, jewelry, handbags and accessories and other segments.