Company Highlights Online

Nestlé, exclusively to Giro News, says it will sustain the sale of the 12 million Easter items that have been distributed to the market. According to the company, the brands that performed well among consumers, as well as in other years, were: Alpine, Baton, KitKat, Talent, Boy and Surprise. Nestlé had hired 1,300 sales promoters to operate in supermarkets this Easter. The contracts were maintained, however the promoters were distributed to other categories. Another highlight was e-commerce, which represented a significant share of Nestlé's sales. All marketing investment was directed to virtual commerce, with promotion actions within rappi and iFood apps, and also on the websites of Lojas Americanas, Pão de Açúcar, Carrefour, among others. In partnership with Lojas Americanas, geolocation tools direct orders to the 1,700 physical stores in 750 cities, which function as "dark stores", allowing deliveries within two hours. According to Nestlé, this strategy had "satisfactory" results.