Beyond the Counter Service

Considered as non-essential activity by government authorities in some states, construction retail seeks ways to resume business during the Coronavirus crisis. To discuss alternatives and measures for the sector, the National Association of Construction Material Traders (Anamaco) brought together business executives and entity directors in a videoconference. One of the issues addressed was the difficulty that entrepreneurs face in gaining access to the credits announced by the Government. The impasse, according to the sector, is "transforming credit into money", causing the resource to reach, in fact, companies, especially those that are small. One of the ways pointed out for the faster viability of credit is the integration of demand into the fintech sector. For Manoel Flores, managing director of Astra, a manufacturer of construction and decoration products, digital solutions represent ways for the resumption of business during the crisis and for the development of the sector after the pandemic. With stores closed, chains such as C&C and Telhanorte invest in e-commerce and delivery and drive-thru services. According to Flores, Astra will also adopt digital strategies in partnership with retailers. According to Geraldo Defalco, president of Anamaco, the entity is also working to make construction materials stores join the list of segments considered fundamental and can operate throughout the country, adopting the use of masks and alcohol gel, in addition to the distance between customers and employees.