Bakeries in Digital Marketing

Bakeries began to use more of digital marketing in favor of business during the coronavirus crisis. For the president of the Union and Mining Association of the Bakery Industry (Amipão), Vinícius Dantas, entrepreneurs who expand their presence in digital environments will improve sales, even in adverse times. "With increasingly fierce competition, the consolidation of marketing processes is a matter of survival," he argues. "Digital strategies allow a quick interaction with the customer, in addition to the dissemination of products and actions carried out in the business itself." For the specialist in digital marketing in the food sector, Tarcísio Filho, the period of social isolation is generating new needs that can be better used by companies attentive to opportunities, in addition to transforming the vision of many entrepreneurs in the segment who want to remain at a high level. "Bakeries are traditional companies and some of them are still attached to traditional media, such as pamphlets. However, online ads are cheaper, accurate and reach a much larger number of people. It's a path of no return for those who want to promote their own brand", he explains.