The average gel alcohol ticket fell 2.4% in e-commerce in February and March 2020 compared to the same period last year. The data is from Buy&Trust, a market intelligence firm focused on e-commerce. In turn, the thermometer value increased more than 98.3%, nebulizers and inhalers increased by 21.6% and the price of saline increased by 15%. According to the company, these fluctuations caused the average ticket of the Health category in general to present a positive variation of 25.8% compared to the same period last year. The Beauty and Perfumery segment recorded an average ticket 15% higher.
Methodology
According to Compre&Confie, real sales of more than 80% of Brazilian digital retail were monitored.
Giro News - 02/04/2020
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