Thursday, March 19, 2020

Supermarkets expected to increase sales by 15% amid pandemic, bcg estimates

While most productive sectors have suffered a shock in their activities due to the coronavirus pandemic, the supermarket segment should emerge stronger from the crisis. The outlook is for growth of around 10% to 15% of sales in the coming weeks, according to a survey by the Boston Consulting Group (BCG) based on results in countries already affected by the outbreak, such as China, Hong Kong, Singapore, Italy, France, Germany, united kingdom and united states. Full cart. The consultancy says supermarkets can expect increased sales because consumers have sought to stock up on essential products, with high demand for hygiene, cleaning and packaged food items. People have also cut meals away from home and spent more time in their homes. Virtual world. The big inducer of sales will be online channels. BCG says that e-commerce in supermarket chains is expected to grow 40% to 100%, with home delivery or pickup in stores, as has already been seen in business groups in Asia and Europe. Around here, these options are still little widespread. It's going to stick. The BCG foresees three phases for the crisis: the current moment, of stock of products by consumers (duration of 2 to 3 weeks); the period of adaptation, with sale of products still high due to the need for food indoors (4 to 12 weeks) and normalization, when the population will have resumed its activities, but a part of consumers will have incorporated the habit of doing online supermarket.
O Estado de S.Paulo - 18/03/2020 News Item translated automatically
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