New World Wants to Grow Double Digits by 2020

With 140 stores in nine states, retailer Novo Mundo plans to end 2020 with growth above double digits in revenue. To achieve this result, the network will invest in the omnichannel concept and campaigns to leverage sales. This year, Novo Mundo will inaugurate, in Goiás, its first concept store, which aims to unite the virtual and physical world. According to the retailer, the other units will also receive a new layout, which will give more prominence to the furniture line. Regarding the campaigns, the two bets for 2020 will be the "VIP Client", aimed at customers who use the card as a form of payment, and the "Operation Takes Everything", held in the distribution centers.