New Product Index Up 27.9%

The product launch index recorded growth of 27.9% in February, compared to January, after five consecutive months of fall. The data are from the GS1 Brazil Industrial Activity Index of the Brazilian Automation Association-GS1 Brazil. In the accumulated 12 months, the indicator showed a drop of 12.7%, compared to the same period before. In the last 12 months, the Beverage sector was the one that stood out the most, with an advance of 5%. In February, the highlight was the Clothing and Accessories segment, with a 95.5% increase compared to January. Methodology According to GS1, the index is based on orders for new bar codes and allows predicting the level of product posting.