LVMH Group to manufacture alcohol gel to donate to hospitals

The famous monogram is printed on handbags, wallets, clothing and various other luxury products, a certificate of quality and social position. Now, the Louis Vuitton brand will be in gel alcohol pots, an increasingly indispensable product today, as a hygiene tool to prevent coronavirus contagion. The decision was announced in a statement distributed Sunday night. "Given the risk of lack of alcohol gel in France, Bernard Arnault instructed LVMH's perfume and cosmetics division to prepare factories to produce substantial quantities of alcohol gel to be delivered to public authorities," the text says, referring to the majority shareholder of the French conglomerate. "Louis Vuitton will use its entire production facility of perfumes and cosmetics (Parfums Christian Dior, Guerlain and Parfums Givenchy) in France to produce large amounts of alcohol gel from Monday." The notice says that the gel will be delivered free of charge to the health authorities of France as a priority. With this initiative, the LVMH group wants to help minimize the risk of product shortages in France and help as many people continue to take the right actions to protect against the spread of the virus. The group will keep the commitment for as long as necessary with the health authorities of France. Tiffany, a jewelry and cosmetics brand bought at the end of last year by the group, in the largest trading in the segment to date, is not mentioned. The U.S. brand cost the conglomerate $16.2 billion. The conglomerate's in a great time. Last year, it recorded revenues of 53.7 billion euros, an increase of 15% over the previous period. The perfume division earned the group 6.8 billion euros, 12% more than in 2018. France had recorded 5,437 cases so far in the morning, with 127 deaths. There, cultural and sporting events are suspended. Restaurants and bars lowered their doors and classes were suspended. Track pandemic numbers on our daily update map.