Easter Egg Prices Rise 2% in 2020

The price of Easter eggs is expected to rise by 2% compared to 2019. The projection is from the Paulista Association of Supermarkets (Apas). "Although the price of cocoa and sugar has remained stable over the past 12 months, the recent rise in the dollar counterbalances the price for consumers, such as dyes and milk," explains Apas economist Thiago Berka. According to the Brazilian Association of the Chocolate, Peanut and Candy Industry (Abicab), 76% of egg sales are expected to take place in supermarkets, which face competition with specialty stores and productions of individual microentrepreneurs (MEI). Berka also explains that egg production has been reduced from 80 million to 36 million. Shops in New Time at Easter According to the economist at Apas, this new scenario forced stores to make a series of decisions. Among them are the decrease in the purchased chocolate stock; decrease of eggs above 750g and 1kg, which have lower turnover; larger stock of smaller eggs, up to 170g; bet on children's eggs that have higher added value, such as gifts and toys; better use of product islands with mixed assortment, to generate impulse or combined purchases (coffee, wines, etc.); and highlight more gourmet bars and chocolate boxes.