Customer Flow in Physical Retail Grows 1.8%

The flow of consumers in Brazilian physical stores registered growth of 1.8% in February, compared to the same month of 2019. The data is part of a survey by Seed Digital, a collection company that analyzes retail data. According to the survey, the result was pulled by the shopping sector, which had a 4.2% increase in the movement of people in the period. However, the flow of high street stores fell by 2.9%. Compared to January 2020, there was a 13.4% decrease due to Carnival and february has fewer working days than January. On the same basis of comparison, the declines in mall and street stores were 13.9% and 12%, respectively. Methodology According to Seed Digital, more than 3,000 points in Brazilian retail (23 states and 149 cities) are analyzed. Street and shopping stores have different weights in the search.