Avery Dennison believes in the connected future and invests in a new plant in Brazil

Avery Dennison is preparing for the future growth of RFID technology, improving process efficiency and brand relationship. Just a few months after signing an agreement for the acquisition of the transponder division of the multinational Smartrac, the company announces the implementation of its next RFID (radio frequency identification) factory, the first in Brazil and the fifth in the world. The new plant will be located in Vinhedo (SP) and its inauguration should take place in 2021. Upon completion of the Smartrac acquisition, Avery Dennison's RFID business will represent a global platform with more than $500 million in revenue, delivering long-term growth and profitability above the company's average through extensive product portfolio. The new plant in Brazil will manufacture a wide variety of inlay designs. The company has partnered with Impinj and NXP to develop world-class RFID tags and incorporates the latest chip technology into its products. In 2019, Avery Dennison received ARC quality certification from Auburn University, joining Smartrac as one of only two globally certified companies. In addition to all products complying with global industry standards and regulations. As the world's largest MANUFACTURER OF UHF RFID, Avery Dennison offers solutions for various sectors of the economy, from fashion, beauty and food retail, to the healthcare and aviation sectors, among others. "We are very proud to announce this investment in the country as it represents an important step towards the growth of industry 4.0 not only here, but also throughout South America. Technology that, in a proven way, increases the accuracy of information related to inventory, improves the agility of the supply chain and increases visibility across all channels, and enables greater interaction and engagement with the consumer", says Ronaldo Mello, Vice President and General Manager of Avery Dennison in Latin America. "In addition to Brazil, Avery Dennison's RFID division has a plant in Mexico, Latin America," mello adds. With advanced technology for the production of Radio Frequency Identification inlays, the new Avery Dennison plant will have the potential to meet market growth, proven by recent project demands in various segments, such as solutions provided to the Boticário Group. "We believe in a future where all products will have a unique identity and digital life with the ability to create richer consumer experiences. We are committed to developing and expanding our Smart Labels business to enable this vision in multiple directions. Through a solid portfolio of intelligent RFID solutions, the new production unit will increase speed and delivery across South America, promoting our vision of a connected world," said Francisco Melo, Vice President and General Manager of RFID at Avery Dennison