Friday, February 14, 2020

Nestlé Bet on Coffees and Chocolates in 2020

Nestlé aims to grow 5% in 2020 compared to last year. Exclusively for Giro News, Nestlé's director of trade marketing, Claudio Vicentini, says the goal for this year is to continue work started in 2019. "Last year, Nestlé launched 100 products and this year we will launch 100 more products from the lines created in 2019, such as Café Origem do Brasil, Nescafé Gold intense, and Dolce Gusto." With bets placed in 2019 on coffee lines - including partner with Starbucks coffee shop - organic milk lines, plant origin, fibres and omega 3 of the Nest and Molico brands, for 2020, the proposal is for more products to arrive from this line, claudio says. Continued in 2020 For 2020, the director says that new chocolates will hit the market. "We launched the Dark Talent chocolate from the Boy brand, consisting of salted caramel, and the Alpine Gold made of caramelized white chocolate, arrives in May." Totaling more than 2,000 brands, the company is focusing on consumer experiences and making the digital company, such as gondulas created in 2019, called "News Show", where all releases are exhibited together; the delivery platform, "Comes from Cake", where consumers can order cakes made with Nestlé products, and the "Re Project", which is a platform to raise awareness of the benefits of recycling, in addition to edible cups, composed of crispy cone with chocolate, which are arriving in the coffee shops of Brazil.
Giro News - 12/02/2020 News Item translated automatically
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