Enel launches plan to attract consumers to the free market in São Paulo

The Italian group Enel wants to advance in the electricity-free market, in which consumers choose their energy supplier. It's a segment that doesn't stop growing. After expanding its activity in distribution and becoming the largest company in the segment in Brazil, with the acquisition of Eletropaulo (current Enel Distribuição São Paulo), the group launched a strategy to serve consumers even if they can – and want – to stop being served by the distributors. The company is launching in São Paulo the Guaranteed Economy Company plan, aimed at business customers from all over the state who consume monthly between 500 kilowatts (KW) and 3 megawatts (MW), such as shopping malls, supermarket chains and hospitals. Economy. The electric offers ten-year supply contracts in the free market, promising savings of up to 15% compared to the current cost in the regulated market. The energy to be marketed will come from Enel's own plants, which also operates solar and wind farms in the country and has plans to double the installed renewable capacity in the country by 2022. Participation. With the strategy, Enel intends to increase the number of customers in the free market by 20% this year. Currently, the company already serves about 12% of the free market within the concession area of Enel Distribuição São Paulo, which corresponds to approximately 5% of energy consumption in this area. The plan offered is not restricted to customers of the distributor and is available to users of other concessionaires in the State, such as CPFL Paulista, CPFL Piratininga, EDP São Paulo and Elektro.