Cielo opens sixth physical store and predicts 14 others

Cielo, controlled by Bradesco and Banco do Brasil, opens its doors tomorrow from the sixth physical store, the first of 14 others scheduled to be inaugurated this year. In order to improve gaps in the care of the owners of the machinery, the market leader seeks ways to approach the shopkeepers and also consumers at the tip. The physical network is one of them and will therefore be strengthened this year. Grain-to-grain. The new customers brought by physical stores have captured sales of around R$ 150 million since the channel's activities began. Although it seems little for a company with more than R$ 683 billion in financial volume in 2019, it is important for the company that wants to prioritize results and not just in price, as it did last year when it needed to "get back to the game". The number of affiliations grows 8% per month through physical stores. Map. Cielo's new store is located in Mais Shopping, in Santo Amaro, South Zone of são Paulo, a circulation hub for housing a Unit of Poupa Tempo. Around 1.3 million people pass through there monthly, according to the management of the mall.