Loyalty sector grows 12.7% in the semester

The companies in the loyalty sector grew 12.7% in revenues in the first half of this year, in the annual comparison, reaching R $3.7 billion. The number of Brazilians registered in loyalty programs showed a high of 9.4%, reaching 132 million of registrations. The data are from the Brazilian Association of Loyalty Market Companies (ABEMF). In the period, 149.7 billion points were issued, a value representing an increase of 9.4%. According to the survey, the total of rescued points rose 10.8%, to 129.7 billion, and 76.7% were converted into air passages.