Vigor wants to build double digit with healthy

With the pretension to continue growing the double digit annually, Vigor invests in the trend of healthy products and with functional benefits, especially protein. "Ultraprotein dairy products are also gaining market in Brazil and we do not cease to adhere to this segment. First, we launched last year Greek stamina Protein, yogurt with 13 grams of protein, zero fats and zero lactose. Now we are releasing the ready-to-drink version of Vigor Protein. It is a category that promises to gain more and more space among consumers and, consequently, in retail, "says Anne Napoli, marketing director of Vigor, with exclusivity for the newspaper Giro News. Trade Marketing at PDV In relation to trade marketing, Vigor is developing in conjunction with retailers, better execution and visibility of the products in the gondola. "We are focused on working in an increasingly close and aligned way with supermarkets, establishing productive partnerships. We seek to pursue a proactive approach to the points of sale, especially in the creation and suggestion of new proposals and strategies, "explains the director. For this year, Vigor intends to maintain the variety and innovations, with "disruptive" launches in the coming months. Currently there are more than 32 categories and 100 products available in the portfolio. Among the highlights in the company's revenues are: Parmesan cheese, special cheeses, cream and Greek yogurt.