Physical stores still attract most fashion consumers

Physical fashion stores are still preferred by consumers, according to research by global consulting firm Kantar. After hearing almost 3,000 Brazilian consumers, the conclusion was that 70% of them made the most recent purchase in physical stores, although at least 55% of them follow at least one fashion brand on social networks. Although 22% of respondents considered retailers an excellent fashion inspiration, only 17% were delighted with the interactions they receive from brands.