Holding of restaurants want to have 90% of direct negotiations with producer

Focusing on the Rio-São Paulo, the holding company Hervilha intends to break the traditional trading structure of inputs within the foodservice segment. The goal of the group is to increase by up to 90% the participation of local producers in total purchases of inputs. "The practice of negotiation with local producers, refrigerators and direct importers have been more applicant in case of purchase of inputs, such as fruits, vegetables and Greens," said the President of the holding company, Juscelino Pereira. According to the Executive, currently, this method of purchase is held in 60% of the total of negotiation with partners. "We have come into contact with these local partners, as they also have knocked on our door," added he. For Parker, in addition to the product line of grocery, the negotiation of regional foods like meat, fish, olive oil and Italian wines have better cost benefit with direct importers. In this sense, the Executive explains that the holding company owns brands which serve an audience belonging to class A – as is the case of the Italian restaurant Piselli, located in Shopping Iguatemi – customers with lower purchasing power. Currently, the holding company controls the operation of the brands Piselli, Del Plin, Piselli Sud, El Carbón and Timo – these last two establishments will have two new units in operation by the end of the year in the city of São Paulo, specifically in the neighborhood of Vila Olímpia. With that, Pereira also points out that the movement to buy direct with local partners and the distribution of same inputs for all network business, generate a 15% saving in costs of this nature. "One of the goals is to optimize operations and share between the shops a single Management Department", recalled him. According to Pereira, the holding company's revenue last year was R $20 million. The expectation, however, for 2018 is to achieve R $28 million. Focusing on this segment of the audience, another point highlighted by the Executive is the chance of customization of products, with a view to closer relationship between both parties. "It's not just the business side, but also confidence and care of the producer with the cattle, for example," said the President of the holding company. Competitive advantage To the specialist in the foodservice segment of the AGR, Rafaela, the strategy of direct approach with local producers have greater viability for smaller holdings. "In the luxury segment, the price is not one of the main drivers as, for example, that occurs in large fast-food networks," said Rafaela. According to she, smaller business, in this sense, has a greater advantage over these large corporations, because there is no real possibility of giving up the demand for inputs in scale. "In business with the proposal, as the Piselli, it is possible to approve local partners to ensure product quality and greater food security," pointed out, citing the fact that it is necessary to enter into partnership with a producer with conditions to deliver the inputs to time. Already with regard to the categories of inputs with greater adherence to the trading strategy, Rafaela points the fruits, vegetables and vegetables. "They are very fresh, bringing the products need to be delivered within 24 hours," he said. To Rafaela, this delivery process efficiency depends especially on the geographical proximity between the producer and the holding of foodservice. "If this provision is in a remote region, gets tricky with regard to freight costs and also in logistics with roads that do not yet have good coverage," said the expert, who also highlighted the uptrend in costs linked to the fuel outside the Rio-São Paulo ", he concluded.