To Magazine Luiza, Exchange is only one macro indicator that concerns retail today

The President of Magazine Luiza, Frederico Trajano, believes that the exchange rate is the only element in the current macroeconomic scenario that can affect the performance of retail. He assessed that the environment of brazilian currency instability generates uncertainties and might affect negotiations with suppliers and consumer prices in the fourth quarter of this year and in 2019. The Executive said that the depreciation of the real has led to price increases of products, but these adjustments do not reflect even the total impact that can occur if the dollar remains for several months at levels close to R $4.20 or above it. This scenario of brazilian currency depreciated may reflect in the forthcoming negotiations with suppliers. So far, he said, the challenge has been instability, something that "hangs" negotiations. Despite the concern about the exchange rate, Trajan assessed that sales in August has gone well, even surpassing the initial expectations of the company. For him, other elements of the economic scenario contribute favorably. "We had a slight improvement in unemployment and interest rates remain low," he said. E-commerceRealizar all the deliveries of applications of e-commerce in two days is an ambition of Magazine Luiza in the future, according to Trajan. During participation in Latam Retail Show, an event that brings together retail companies in Sao Paulo, the Executive said that the company has developed initiatives to deal with the logistical challenges of Brazil. " We have to create ways to make deliveries in level of excellence, "said Trajano to be asked about how to make the sale online have a greater participation in the consumption in Brazil. Trajan stated that today 20% of deliveries in the company are performed in two days . The company had already disclosed that has a goal for next year to reach 50% of deliveries within that period, objective that Trajan strengthened this Thursday. "In the future, the desire is to have almost 100% and the attempt is to arrive in the Brazilian market", commented.