Lack of items in the supermarket comes to 10.38% in 1st half

The lack of products in the supermarket segment turned around 10.38 percent in the first half of this year, according to a survey made by Agentrics and Nielsen. This number is lower than the average for the same period to 2017, when it was 11.9%. The study also pointed out that, in the first six months of this year, the rates ranged from 9.64%, registered in may, and 10.88%, in June. Among the items that most lacked in shelves of supermarkets, long-life milk (with 18.1%), tops the list; followed by chocolate (11%); margarine (10.8%), bread and frozen (both with 10.6%) and beans (10.1%). According to the Vice President of operations of the Agentrics, Robson Munhoz, the percentage is a reflection of the reheating of the supermarket sector. "Despite being an election year, more positive economic factors increase consumer confidence. The Brazilians are coming back to buy in different channels. He still goes to the atacarejo, but we see a very strong noise in the shops ", explains the Executive. For him, the consumer also back searching the shelves for brands that he had stopped buying because of the crisis. "It's not that we're out of the crisis, but we see signs of recovery. The Brazilian search higher value-added products and supermarkets show that were not prepared for this new reality, "he says. "Consumers who buy certain product stopped doing it with economic instability and retail, therefore, not replaced. When the economy gives a warm, looking and can't find. Is a seesaw ", compares the Executive. "They have questions about the direction of the economy, is likely to migrate to the atacarejo. We can have a meaningful index, depending on the category and the product, "explains Munhoz.