Allele, Bradesco and BB, attacks the agribusiness market

The Allele, benefits company controlled by Bradesco and Banco do Brazil, want to snap up a larger space in the agribusiness sector. For this, customized an offer for that segment, whose wallet sum 355,000 workers. Quintuple. Allele search identified that less than 10% of employees who work directly in the agribusiness sector receive food stamps. Its goal is to expand, in 5 years, this slice for 50% of farm workers, the example of what already occurs in industry and trade. Rookie. This market must win soon a new competitor. Santander Brazil constituted in June a company to act in the valleys and benefits administration. Will act under the name Ben benefits and services and will be operational next year.