McDonald's creates currency to celebrate 50 years of the Big Mac

McDonald's will promote an action this week to celebrate the 50 years of the Big Mac, your most famous sandwich. As The Economist magazine uses, for over 30 years, the Big Mac index to compare purchasing power among the Nations, the network decided to make an action in more than 50 countries next Thursday. For each person to get a "Giveaway" of Big Mac – with French fries and soda –, the network will give one of the commemorative coins made for the occasion. Made in metal-and available in five versions, alluding to decades of existence of the Big Mac – they can be exchanged, around the world, for a sandwich over 2018. The Vice President of marketing for McDonald's, Roberto Gynpek, bet, however, that the toast may become a collector's item for fans of the brand. "It's a global currency, but can also be an item to keep." For global action, were produced about of 10 million coins – 300,000 of which were sent from United States to Brazil. As the action starts at 11:00, the recommendation is that those interested in toast arrive early. McDonald's has 930 restaurants in the country – and each of them should get between 250 and 300 coins, on average. 2 day of August was chosen for promotion in honor of Jim Delligatti, creator of the Big Mac, which would complete 100 years on the date. Although Delligatti have created the product in 1967, was the following year that he began to be sold in all of the United States. The Big Mac recipe is equal to this day all over the planet – one of the few exceptions is the India, where, for religious reasons, the sandwich uses lamb.