Brazil leads world consumption of coffee, but there is room to grow more

Coffee is a true national passion. Last year, each Brazilian consumed, on average, 817 cups, number six months greater than the global average. The data are from a survey of consulting firm Euromonitor International, a market research provider. The Brazil accounted for 15 percent of the 7.2 million tons consumed worldwide in 2017. From 2014, when overcome America, we are the country that more drink coffee throughout the world. Non-alcoholic drink more consumed by here, coffee accounted for 28% of the total in this segment in Brazil in 2017. But, despite, the wide presence in the lives of Brazilians, there is still room for the category grow: Euromonitor predicts that in 2022, the representativeness of the coffee in the basket of non-alcoholic drinks reaches 30%. For Angelica Salado, senior research analyst Euromonitor International, the coffee market is still a strong tendency and there is still enough openness to experimentation, especially for premium items, as the cafes in capsule.