Supermarkets opt for local farmer to track best Organics

In order to ensure the proper origin and purity of foods classified as organic, retailers of all sizes have high effort in monitoring the product path traverses to the gondolas and prioritize more deals with producers locations. Networks such as Carrefour, Sugarloaf and smaller – – Samir bet in the speech in favor of Food Healthfulness and range of organic products within their own brands and descentralizam its suppliers the Rio-São Paulo. For the Superintendent of the Brazilian Association of Supermarkets (Open), Márcio Milan, organics are more pervasive and the trend is showing an increase in the next few years, for reasons that go beyond healthiness. "The health concern is still the one that drives consumption [these products] in Brazil. However, for a particular group of consumers, the main motivation for the consumption of these products are linked to the environment, "says Milan. "I believe that the national organic market grow substantially within the next five years and, around ten years, we will reach the level of production of countries like England and regions of France," says the Director of sustainability of Carrefour, Paul Pianez. According to the company, the decentralization of suppliers, with the emergence of local producers close to network drives, can now be seen in the Midwest and southern regions. According to him, in Brazil, the French retailer is investing in a move to convert their traditional distributors in most producers engaged in production "agroecological" – also known as a practice linked to agricultural sustainability. "It is not enough to do this conversion, it also has to be seen in more accessible and competitive values of our organic products," said Pianez, noting that the popularization of this food category would result in a decrease in prices. The Director says that the change in the price of organic food is 20% to 50% compared to traditional items. Carrefour started ten years working through your own brand in this category of products without pesticide. Currently, the assortment of fruits and vegetables "natural" retailer network corresponds to more than 12% of all variety of fruits, vegetables and vegetables business. In 2017, the company was voted-by traceability and Food monitoring (Rama)-as the network that best tracked down their food in Brazil. With 46 participating retailers, the initiative aims to supervise, by means of technical analysis, that the legal limit of pesticide application in products is respected. Also with his own brand of organic-named ten years as Taeq –, the supermarket chain Pão de Açúcar sees an increase in the number of registered producers in the event of an increase in demand for this category of food. Today, the business has over 1600 items of this type. "Initially we had a smaller range of products – quite concentrated in fruits, vegetables and vegetables. However, in recent years, the market has grown and today it is already possible to find organic alternatives in almost all categories as hearts of Palm, olive oil, juice, cookies, pasta, wine and energy, "said the Group GPA through the statement. Smaller ports the spread of Organics also occurs in smaller networks. In the case of Samir, which has as its main suppliers small farmers and local cooperatives. For the Business Manager, Baker Malik, however, one of the main challenges to be faced is related to accessibility. "The values vary greatly, but generally is around 30% to 50% more expensive. With greater productivity and technology the values tend to be more accessible, "comments