Suavecel launches campaign in Angola for the personal hygiene market

After Spain, Angola is the main export market of Suavecel, which produces toilet paper, paper towels, napkins and paper towels, which the group sees as a priority, solid and growing. The communication campaign launched this month highlights the smoothness of Suavecel products and is conveyed in major Angolan media, including television, radio, billboards, press and online. "Our brand has a good acceptance in that market and we want to position ourselves with the consumer, so that choice with quality and softness," explains the administration of Suavecel. For three months, the campaign will be broadcast and shared in major Angolan media and the creative signature of Zwela. The concept promotes a sculptural body, involved in Suavecel paper, to convey the softness of brand ranges, with the goal of winning more notoriety in the country. With over 20 years of experience in the processing of tissue paper, producing toilet paper, paper towels, napkins and handkerchiefs, the company Suavecel is present in the Angolan market since 2011 and its products have been making a difference in the choice of more demanding consumers. The research and latest technology worldwide, along with a continuous improvement, are daily practices to guarantee products with superior quality brand, already recognized in the market. Is among the 50 companies with the greatest impact in Portugal, and belongs to the Ghost, that holds the Fortissue (tissue paper production) and Nzang (personal hygiene), exporting to more than 30 countries. Only on toilet paper, from the factory in Viana do Castelo, Northern Portugal, currently produces 4 million Suavecel of rolls of toilet paper a day. The Ghost Group who is investing more than 60 million euros in new production lines and new products , with the objective of increasing export and new markets. The project "internationalization of Suavecel" is co-financed by Portugal under the 2020 2020 – operational programme shall be responsible for competitiveness and Internationalisation.