Mother's day should be the best in 5 years and move R bi $9.4

Mother's day performance this year should be the best since 2013 especially because of low inflation. As Christmas in the first half by strong importance in sales of retail, the date should move R $9.4 billion in goods and services this year, a figure 4.3% in relation to sales of 2017, according to projections of the National Confederation of Commerce (CNC). The main factor to support this real increase of billing is low inflation, says the Chief Economist of CNC, Fabio Bentes, responsible for the projections. In the 12 months to April, the prices of a basket of 19 items, including products and services more consumed in date, accumulated high of 1.8%, the inflation data point officer, established by the Broad consumer price index (IPCA) 15 of IBGE. "It's the lowest inflation for this basket of goods and services in 18 years that should boost sales of mother's day," says the Economist. Last year, the prices of most goods and services consumed at the time had risen 4%. This year, several items from the basket accumulate price drop in 12 months. Chocolate and televisions, for example, top the list, with significant drops in prices, of 12% and 4.7%, respectively. Bentes ponders that the projection for mother's day already considers the shortness of breath which happened in retail sales in January and February. In the first quarter, the retail trade didn't move in relation to the previous month, affected by rising credit, says. With that, the CNC has reduced from 5.2% to retail sales projection as a whole for this year. "If we had done this projection before the dissemination of the results from January and February, the mother's day would be a little bigger, maybe with a 4.5%." Clothing items of clothing must account for most of the turnover of the day, that is, by almost 40% of turnover. The expansion of the sales of this segment should be 4.8% before 2017. Then are furniture and appliances, with participation of 17% on income and personal and domestic articles, with 14%. The expectation is that the articles of personal use and household register 12.7% expansion in sales this year, the highest growth rate compared to other segments in comparison to 2017. Bentes says, as since last year, there is a gradual improvement in sales on holidays and on mother's day this year should be no different. This gradual recovery sales job should have a positive impact on employment in the sector. CNC calculates that temporary 21100 should be admitted to working on the run-up to mother's day this year. In 2017 20400 formal posts were opened on the date. The average starting salary of temporary this year is R $1,120, a 3% higher than that offered on the same date of 2017. Other positive data pointed to by the CNC on the recovery of the economy, is that this year there are more chances of these temporary workers remain employed after mother's day. The entity estimates 6.7% retention index of workers before 5% last year. The information is from the newspaper O Estado de s. Paulo.