Doritos has new packaging for the Lollapalooza 2018

Doritos presents its new packaging for Lollapalooza music festival Brazil 2018, which this year takes place between 23 and 25 March in Sao Paulo, where the brand is a sponsor. With the motto "One is too few, two's company, three's bold", the brand has created the hashtag #DORITOSTh3ory. The digital campaign of the brand plays with the "mystery of the number three" and intends to challenge consumers about their "third" at the festival. The creation of the campaign and of the commercials was the Agency AlmapBBDO. The strategy meets the global brand slogan: "For The Bold". The three special packaging of Lollapalooza have the flavors Original, Quejo Nacho and Sweet Chili.