Acai Concept WINS projection and wants 400 stores outside of Brazil

Using as raw material a native delicacy in the Amazon region, the company divided into acai berry has won the world Concept. With structured operations in countries of Europe and North America, the network, born in 2014, already has 300 units, expects to open 100 more this year and prospect to reach 400 points of sale in Portugal and Spain until 2020. To make all this projection in so little time, the ceo of the Franchise Concept Group, Miguel Teixeira says that the recipe was accurate: "what we did was get the acai berry, fruit of many qualities and is appreciated both in hot places as cold with a modern garb, innovative concept simple and hygienic, "he says. For this year the company, which operates in the form of franchises, expects an increase of 35% in sales, when compared with last year, speeding up the step also on internationalization. "The popularity of Acai did very depending on the visits of foreign tourists to Brazil, another movement were athletes, who made the concept of healthy eating if you consolidate and opening doors in other regions," detailed the DCI Director of Acai Concept, Ricardo Gomes. In Portugal the first brand store was opened a little more than 18 months, and the profitability was very high since the beginning of the operation. Today's eight stores already working in the regions of Lisbon and Porto. "The Portuguese consumer is crazy about our product. So much so that 82.5% of consumers that proves for the first time, they return to consume and bring friends and family "celebrates the master franchise of the acai berry in Portugal and Spain Concept, Paulo Siqueira. By the end of this month, the projection de Siqueira is that eight more units coming into operation on brother Lusophone. "The project is up to 2020 100 establishments in Portugal terms and 300, in Spain, to later expand to other European countries", details. In North America the United States already has a store in operation, located in Florida, and the next drive is designed to begin operations until the end of April. In addition, nine other stores have been sold in Orlando, one of which already have the point defined. Responsible for the expansion of the brand in the region, the master franchisee in North America, Arthur rock, the taste for the delicacy has grown fairly pulsed mode. "I believe we will have the same boom that happened in Brazil. The forecast for the Acai Concept is to open 50 more stores in two years, "anticipates. Global strategy With ambitious plans, the Acai Concept has created a true global strategy to ensure that the raw material base of the deal came quickly, safe and ready for consumption in any part of the globe. According to Garcia, Director of the company, today the network has partnered with the largest fruit producer in Brazil. Without revealing names, ensured that the Executive producer is able to respond fast even in a situation of high demand. In addition, he points out that the differences in taste and culture of each country are also taken into account. "We have flexibility in the composition of the menu adjusting the particularities and needs of each region." To ensure that the product is delivered efficiently and organized, Rock explains that one of the differences is the way she serves the dish. "Our competitors use the ancient process of bucket of ice cream and the product is removed with a spatula. In our case, the frozen Acai comes out of the machine in a few seconds, ensuring hygiene of the product since there is no direct handling of food. Another advantage is that we serve in glasses and not in bowls, then the client can take to eat on the way home or from work. " Today the company has six franchise options in values that vary by region.