Video game market should grow 19% in 2018

The market for games in Latin America should earn about $ $134 billion in 2018, surpassing the film and music industries combined. In Latin America, the games segment in mobile platforms should grow 19% in 2018, compared to cumulative 2017. The forecast is a study of Headway, global marketing company and developer of mobile performance solutions, in partnership with Newzoo, a market intelligence company focused on the market of games. In Latin America, the mobile games market corresponds to 41% of the total revenue this year, while 30% equivalent to consoles and PCs, 29%. "The number of this market growth boosts of games on mobile devices," says Vice President of growth and performance of the Headway, Andrea Orsolon. "This is a sector with huge potential for companies interested in developing wide-ranging marketing campaigns," he says. With the advancement of the internet in the everyday life of the Brazilian, the games through application emerge as the great trend this market. The increase is even greater when taken into account the lower cost to the user, when compared to games on console and desktop. According to the forecast that Headway in 2021, the apps dominate this industry, with 50% of the whole market and revenues of $ $580 million. The PC games industry should reach revenues of US $390 million in 2021, with 23 percent of the market, followed by the consoles, with $ $480 million and 27% market share. The growth of the mobile games market must be quite accelerated, with an increase of 20% per year.