Smiles give CAP in Argentina, an eye on share of 10%

The Smiles loyalty program that is on track to be incorporated by the Goal, just to kick-start for your expansion in Argentina. Inaugurated this week, your Office in Buenos Aires. Customers can register and start using the program in January, when the site enters the air. Bet. To go ashore in Argentina, the Smiles $20 million invested R, distributed between operation, marketing and personnel. On the company's radar, is the desire to snap up 10% in three years, the market. The company hopes to take advantage of the fact that coalition programs virtually non-existent there.