Ready meals of shrimp in E-Commerce

With the contribution of R $2 million, the chain of restaurants House of shrimp will launch your first online sales channel in 2019. E-commerce, scheduled to debut in January, will market, direct to the consumer, since frozen products line of ready meals. First, the State capital and cities in the greater São Paulo will be attended to by the service. "Our idea is, during the year, expand the range of cities served. The expectation is to reach the end of the year with the channel representing about 5% of revenues, "says Rodrigo Perri, Managing Director of the company, in an exclusive interview to the newspaper Fun News. Own line Grows its own line ready meals, with full meals, was the highlight of the network this year. Available in some supermarkets, are 18 products developed. Today, there are six items on line. According to Rodrigo, the network sells on average for self-service meals 20000 per month. The sales champion, however, remains the restaurants that sell between 800,000 to 750 dishes/month. The Villa, located in Cotia, in the interior of São Paulo, is also responsible for the distribution. "In addition, we import about of 30 containers of fish from all over the world per month. This sector already represents the second largest volume in the total turnover of the company ", says the Executive. R plan $10 million in investment News for total network expansion plan in 2019, which includes the new shops, e-commerce, development and industry, line will be of the order of Rs $10 million. "The perspective is open between 7 to 10 units in 2019. The points will be in shopping center and airports in Sao Paulo, Rio de Janeiro and other capitals ", says the Managing Director of the company. For next year, the expectation is to grow 35 percent. The company estimates reach the end 2018 with a growth between 25% and 28%, supported on the network of 150 restaurants.