Beer consumption Reaches 63.4% of homes

Beer consumption reaches today, 63.4 percent of Brazilian households, according to figures calculated by Kantar Worldpanel: consumer, global specialist in consumer behavior. According to the monitoring, last year, the index reached 62.7%, while that in 2016 reached 62.3%. The data refer to the 12 months ending in September and show that more than 500,000 homes began to consume the category. The volume taken home also recorded high: this year were 4.5 litres, versus 4.46 and 4.2, respectively, in 2016 and 2017. The average disbursement with product rose from R $286, two years ago, to R $342, in 2018. In addition, the study States that 64% of the volume is consumed outside the home. In the out of home, the category grew by 9.4% in value in the 12 months ending in July compared with the same period last year, and what else weighs in the choice of the product is the quest for flavor (62%).